There would have to be a consumer boycott on an unprecedented scale to make cracking down on Rogan worthwhile from a business perspective. Rogan is central to Spotify’s podcasting arm. Podcasts are central to Spotify’s growth strategy. While premium subscriptions are still the company’s primary money-maker, advertisements are catching up, a development credited to the podcast arm. Spotify can place ads within its own podcasts even for premium users, who do not have ads in between songs. But when people listen to Spotify-owned podcasts, there’s no third party to pay. When people listen to music on Spotify, the streamer has to pay a third party (usually the record label). It paid $340 million for the podcast network Gimlet Media in 2019 and nearly $200 million for The Ringer (my former employer) in 2020, as part of this blitz. Spotify started out with music, but it has thundered into the podcasting space, pouring hundreds upon hundreds of millions into a remarkably efficient effort to unseat Apple and establish itself as the premiere destination for podcasts. But say they did-and say the streamer’s current top four artists, Drake, Ed Sheeran, Bad Bunny, and Ariana Grande, joined forces and yanked their music from Spotify-even then, it is unlikely that Spotify would exile Rogan. Young didn’t actually have the ability to remove his albums, and had to get permission from his label to do so it’s far from a given that the major labels would do the same for their contemporary stars. First of all, there are practical roadblocks, as musicians are rarely the owners of their own music. Even if he got other artists on board to boycott Spotify, it’s unlikely any coalition would have the desired effect. No disrespect to Neil Young, but he was never going to move the needle here. This time around, it seems less inclined to rankle Rogan’s acolytes than it is to accept that a fraction of Crosby, Stills, Nash & Young superfans who care about public health will be deleting their accounts. Back then, when it ported over Rogan’s catalog, it left out more than 40 older episodes, including interviews with Sandy Hook conspiracy theorist Alex Jones and Proud Boys founder Gavin McInnes-and it faced a wave of backlash from angry fans for doing so. Spotify knew what it was buying in May 2020. It gave him the money to be his freewheeling, contrarian, and almost constantly controversial self. (Young, in contrast, is the 778th most popular musical artist.) Spotify didn’t give Rogan a reported $100 million in a noble effort to spearhead a public health campaign. His podcast remains number one on its charts in the United States, the United Kingdom, Canada, Australia, and New Zealand. But there is no evidence that this rancor has impacted Rogan’s position as Spotify’s golden boy. Yes, plenty of people are angry at Rogan, including the 270 health care professionals whose highly publicized open letter to Spotify about the podcaster’s content inspired Young. Spotify has been framed as a culture-war victory for Joe Rogan, but it’s not. Young has been followed by a few other artists and creators.Of course it did. The current boycott was started by Neil Young, who two weeks ago demanded Spotify pull his songs or drop Rogan’s podcast. The latest controversy over Covid misinformation on Rogan’s podcast has gone beyond the low-level boil that previously accompanied outrage over his show. Joe Rogan is a comedian, UFC commentator and host of the popular podcast, The Joe Rogan Experience Bad Bunny is a Puerto Rican Latin trap and reggaeton singer Buy Joe Rogan Tickets at Stand Up Live Front Row Tickets 100 Guarantee ensures valid tickets, on time Updated: / 04:19 PM EDT Updated: / 04:19 PM EDT. Rogan has been a controversial figure ever since Spotify inked its exclusive deal with him in 2020, given his friendliness with several right-wing personalities he has hosted on ‘The Joe Rogan Experience’. He also issued his own apology over the weekend.” “Following these discussions and his own reflections, he chose to remove a number of episodes from Spotify. “If we believe in having an open platform as a core value of the company, then we must also believe in elevating all types of creators, including those from underrepresented communities and a diversity of backgrounds,” the CEO wrote.Īccording to Ek, Spotify has had conversations “with Joe and his team about some of the content in his show, including his history of using some racially insensitive language”. Spotify’s exclusive multiyear deal with Rogan is reportedly worth more than $100 million. Ek said he is “committing to an incremental investment of $100 million for the licensing, development, and marketing of music (artists and songwriters) and audio content from historically marginalized groups”.
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